The Russian Internet is discussing SMM solutions of the Vizit condom brand with might and main. Where does a joke turn into an insult? We took a comment from representatives of the brand to clarify the situation.
The actual scandal began with the fact that on August 8 the following message appeared in the Vizit VKontakte group.
Jokes on the verge of a foul in the social networks of “Visit” are not news. Here is what the “Visit” published subsequently.
However, the post about the "skin" caused great resonance and indignation. Especially a lot of messages were given to this by the famous feminist Zalina Marshenkulova, who, ironically, has recently been in the center of scandal because of her advertising campaign.
Alexander "Alfina" Golubev from a linguistic point of view painted, what is the problem with this joke: the word "skin" has an insulting connotation, from the word is inseparable, which is why its use itself expresses a certain position.
The “visit” tried to explain its position, but failed to convince the dissatisfied.
We turned to Vizit representatives to find out how this whole scandal looks from their side. They emphasized that all their communication in social networks is built around jokes, but someone is offended by every joke.
We do not lay any malicious intent in our posts and do not intentionally insult someone. The whole point of our posts is to convey the important: do not forget to protect yourself, guys. We joke about everyone, but do not look in the posts for deep meaning.
As for the current scandal:
Of course, we are pleased with such increased attention, but there is nothing good in the fact that it is based on an insult to a group of people.
It is curious that not only the girls, but also some libertarians who did not like the similarity of the illustration with the Gadsden flag to the post about the snake were completely random, according to Vizit.
Tags: advertising, boiling, company, condoms, Internet, Russian, Scandal, Vizit